About us
WE ARE PRAC
For those who practice an ollie, or want to nail a three-pointer. To those of you who hang out for hours in a halfpipe, stay in a gym after everyone has gone home or swear in front of online games; but who does not give up. You know the road to success is lined with bruises, scrapes and tears, but you get back up. And again. Prac is for you. Because "practice makes perfect".
Prac's products are created for you with high expectations on fragrance, design and function. You, like us, believe in dreams and are inspired by everyone who struggles to achieve their goals. The name is slang for "practise" because we are convinced that "practice makes perfect". We are there where dreams are born, until the goals are achieved.
OUR PRODUCTS
Our styling and hygiene products are for giving a fresh feeling in everyday life, the scent is both subtle and unisex. The top notes come from fresh citrus, the heart notes are light and floral and the base notes are woody warm. The products are manufactured in Sweden and are 100% vegan. They contain oats for a softening and soothing effect and are suitable for all skin types. They are not tested on animals and do not contain parabens.
WE ARE PRAC
To all of you practicing an ollie or wanting to nail a 3-pointer. To all of you spending hours in the half-pipe, staying in the court when everyone else has left, or tearing your hair with on-line gaming, but never give up. You know the road to success is paved with bruises, scratch-wounds, and tears, but you get up again. And again. You know there’s no shortcut to that trick, that jump, or that goal. Prac is for you. Because practise makes perfect.
Prac’s products are made for you with high expectations on scent, design and function. You, like us, believe in dreams and are inspired of everyone fighting to achieve their goal. The name is slang for ‘practise’ because we are convinced that ‘practise makes perfect’. Prac is a global brand, made in Sweden, that follows you from where the dreams are born, until the goals are met.
OUR PRODUCTS
Our styling and hygiene products are there to give a fresh feeling in everyday life, the scent is both subtle and unisex. The top notes come from fresh citrus, the heart notes are light and floral and the base notes are woody warm. The products are made in Sweden and 100% vegan. They contain oats for emollient and soothing effect and are suitable for all skin types. They have not been tested on animals, contain no parabens and are completely free of sulphate and aluminum.
BACKGROUND
Prac is a Swedish brand founded 2021 by Caroline Forsmark, Kajsa Nilsson & Hong Kong Agency. Together we saw a need for customized products for a new generation. We want to make it easy to buy better products, both in terms of design and content and not least from a sustainability perspective perspective. Prac speaks to a younger person who expects more from brands and products than they have done before. We are simply not as old as the others, in every way.